Market trends & needs

togather information about your target market turn to statistical data, relevant market reports, professional periodicals, marketing research agencies. While doing your research check the related industries and fields - Online Gaming, Video Streaming, Cyber Security, eSports etc. Also look at associated issues in the respective fields: Internet penetration, number of available commercial wi-fi locations and hotspots, number of Internet users, reasons for using Internet etc.

Some introductory data and insights can be found at statista.com. For example, the eSports market has been consistently developing in recent years. It is expected to grow further in the next 3-5 years. More and more people nowadays come to watch how their favourite games are being played by world recognized gamers. As indicated by the Newzoo there are determined to be 646 million viewers of eSports worldwide by 2023, which is over 30% expansion from the 395 million in 2018.

The fans are spread over the world, yet the Asia Pacific area is by all accounts a specific hotspot for eSports. In the USA, meanwhile, some 9.2 % of web users in 2019 viewed eSports, with the figure expected to rise to 15.5 % by 2023.

As the statistics show every year more and more tournaments are held, bigger audience is attracted. Thus, while planning a cybercafe business one should keep in mind that the majority of gamers also make bets in the field of gaming and eSports.